| Yakima Destination Hardware, Arcata,
California. In 1996, when Yakima hired us as their agency, we were given the challenge of establishing a brand identity that clearly distinguished them from their competitor, while also clearly presenting their increasingly complex inventory of racks to their consumers. In the subsequent 5 years, we have achieved those goals. We've successfully solidified Yakima's authentic northern California outdoor enthusiast image and created consumer and trade advertising and catalogs that reinforce the "No Bad Trips" motto we created. Today, we are helping Yakima manage unprecedented growth and communicate an impressive array of new products. In the past year, we've introduced 30 new products, including child and cargo bike trailers, under the "Destination Hardware" banner. Under this banner, Yakima can grow and still keep the authentic voice of Arcata, California. |
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Corner Office. Hard
at work in Arcata. Art Director: Kevin Peacock Writers: Adam Morgan Photographer: Gregg Adams Location: Arcata, California |
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Water Cooler. Hard
at work in Arcata. Art Director: Kevin Peacock Writers: Adam Morgan Photographer: Gregg Adams Location: Arcata, California |
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Office Assistant. Hard
at work in Arcata. Art Director: Kevin Peacock Writers: Adam Morgan Photographer: Gregg Adams Location: Arcata, California |
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When you live 15 minutes
from the coast, the mountains, and a river, the commute takes on a whole new meaning. Art Director: Kevin Peacock Writer: Adam Morgan Photographer: Glenn Oakley Location: Arcata, California |
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The kayaking in Arcata
is enough to make you want to return. In 1979, it was enough to relocate our entire company. Art Director: Kevin Peacock Writers: Adam Morgan Photographer: Glenn Oakley Location: Arcata, California |
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How a company from
a beach town built a better snowshoe. Art Director: Kevin Peacock Writers: Adam Morgan Photographer: Glenn Oakley Location: Arcata, California |
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Our kids always wanted
to join our cycling adventures. So we made them front-row seats Art Director: Kevin Peacock Writer: Adam Morgan Photographer: Glenn Oakley Location: Arcata, California |
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